test #2

happy new year to all and to all a goodnight!

blogger test

Background

Feed the Children has invited three agencies to participate in an acquisition and cultivation test program for its domestic programs in March 2013:  Stratmark, DSA and Masterworks.  This test is part of an overall agency review and evaluation process that will also include an RFP. 

Given the planned timing of the RFP and agency selection process, results from the March 2013 mailings will not be available.  As a result, the key value of this test from Feed the Children’s perspective is gaining insight into:

·         The agency’s strategic input on the development of acquisition and cultivation mailings

·         The agency’s processes for working together on the development of direct mail programs

·         Quality of the agency’s creative product